Redesign the booking flow for Airport Rentals

Opportunity

The leadership team decided to improve the user experience and design by switching our website to React. Our goal was to create a more modern and intuitive interface, and to provide a better overall user experience for our customers. We aimed to gradually introduce the new design and functionality while monitoring performance and comparing it to the old system. We also conducted competitor and user analysis to identify areas where we could lead the world car rental experience.​​​​​​​

Empathise

To create a successful redesign, we started by empathising with our target users. Through extensive research, including user surveys, unmoderated testing, and competitor analysis, we gained insights into user behaviour and preferences. We also monitored both the React and legacy sites by Hotter and Google Analytics to compare performance and identify areas for improvement.

Define

Using this research, we developed user journeys to capture key needs and pain points. As a designer, I collaborated with the rest of the team to establish design goals and requirements for the new website. We also conducted user interviews using usertesting.com, analysed statistics on competitors, and gathered real-world samples to further refine our understanding of user needs and preferences.