Proven Experience.
Future Focus.
With almost ten years of design experience under my belt, I've sharpened my skills in crafting digital solutions that focus on the user. I'm well-versed in everything from user research and prototyping to visual design. I'm keen to use what I know to tackle new challenges and seize fresh opportunities.
Education
Postgraduate Certificate of Communication Studies, Digital Communication
Auckland University of Technology, New Zealand
Bachelor of Design Innovation, Digital Media Design
Victoria University of Wellington, New Zealand
Postgraduate Certificate of Communication Studies, Digital Communication
Auckland University of Technology, New Zealand
Bachelor of Design Innovation, Digital Media Design
Victoria University of Wellington, New Zealand
Postgraduate Certificate of Communication Studies, Digital Communication
Auckland University of Technology, New Zealand
Bachelor of Design Innovation, Digital Media Design
Victoria University of Wellington, New Zealand
Experience
Product designer - Easygo Sep 2024 - Present
• Developed and managed design systems supporting Kick.com and Stake.com, ensuring brand consistency across iGaming and live-streaming platforms.
• Refactored existing system for web and mobile, enhancing user experience and scalability.
• Led design, testing, and collaboration with cross-functional teams, driving system adoption and best practices.
• Conducted user research and usability testing to enhance accessibility, addressing the needs of a diverse global audience.
UI/UX designer - Government of South Australia Jul 2024 - Sep 2024
• Developed and managed the South Australia Government design system for consistent digital interfaces. • Redesigned the mySAGov App, enhancing user experience and accessibility.
• Led the design, testing, and management of the government website and initiatives, improving functionality and user satisfaction.
• Conducted user testing and research focused on South Australian residents, ensuring locally tailored design solutions.
UI/UX designer - GoSee Dec 2020 - Jun 2024
At GoSee, a pivotal division of Webjet, I was part of a dynamic team dedicated to transforming our global e-commerce platforms, Airport Rental and Motorhome Republic. Working within a team of four and utilising agile and Shape Up methodologies, we focused on creating seamless and user-friendly experiences. Our collaborative efforts were directed towards ensuring that our designs met user expectations and aligned with Webjet’s broader business objectives. My responsibilities include:
• Played a key role in the UX/UI redesign of Airport Rental and Motorhome Republic.
• Conducted user research, interviews, and usability assessments.
• Created user-centric wireframes.
• Developed and refined pattern libraries. design tokens and design system.
• Ensured design consistency across primary and affiliate sites.
• Collaborated with stakeholders and developers to align designs with business goals.
UI/UX & Digital designer - Mitre 10 New Zealand Nov 2018 - Dec 2020
At Mitre 10, the largest home improvement chain store in New Zealand, I collaborated closely with marketing and engineering teams to enhance the digital presence of the Mitre 10 and Columbus Coffee websites, as well as the digital media materials. My responsibilities include:
• Designing and maintaining the Mitre 10 and Columbus Coffee local websites
• Establishing the online presence for an emerging brand
• Creating campaign materials and point-of-sale creatives
• Managing the pattern library for business websites
Digital designer - Pumphouse Creative Nov 2015 - Nov 2018
At Pumphouse, a fast-paced, client-facing agency environment, I was responsible for creating innovative design solutions tailored to client specifications. My work encompassed various digital media, overseeing both small-scale and extensive web projects. My responsibilities include:
• Developed design concepts and layouts for websites and digital platforms
• Created graphics and visual elements tailored to client needs
• Managed design projects across different digital media
Product designer - Easygo Sep 2024 - Present
• Developed and managed design systems supporting Kick.com and Stake.com, ensuring brand consistency across iGaming and live-streaming platforms.
• Refactored existing system for web and mobile, enhancing user experience and scalability.
• Led design, testing, and collaboration with cross-functional teams, driving system adoption and best practices.
• Conducted user research and usability testing to enhance accessibility, addressing the needs of a diverse global audience.
UI/UX designer - Government of South Australia Jul 2024 - Sep 2024
• Developed and managed the South Australia Government design system for consistent digital interfaces. • Redesigned the mySAGov App, enhancing user experience and accessibility.
• Led the design, testing, and management of the government website and initiatives, improving functionality and user satisfaction.
• Conducted user testing and research focused on South Australian residents, ensuring locally tailored design solutions.
UI/UX designer - GoSee Dec 2020 - Jun 2024
At GoSee, a pivotal division of Webjet, I was part of a dynamic team dedicated to transforming our global e-commerce platforms, Airport Rental and Motorhome Republic. Working within a team of four and utilising agile and Shape Up methodologies, we focused on creating seamless and user-friendly experiences. Our collaborative efforts were directed towards ensuring that our designs met user expectations and aligned with Webjet’s broader business objectives. My responsibilities include:
• Played a key role in the UX/UI redesign of Airport Rental and Motorhome Republic.
• Conducted user research, interviews, and usability assessments.
• Created user-centric wireframes.
• Developed and refined pattern libraries. design tokens and design system.
• Ensured design consistency across primary and affiliate sites.
• Collaborated with stakeholders and developers to align designs with business goals.
UI/UX & Digital designer - Mitre 10 New Zealand Nov 2018 - Dec 2020
At Mitre 10, the largest home improvement chain store in New Zealand, I collaborated closely with marketing and engineering teams to enhance the digital presence of the Mitre 10 and Columbus Coffee websites, as well as the digital media materials. My responsibilities include:
• Designing and maintaining the Mitre 10 and Columbus Coffee local websites
• Establishing the online presence for an emerging brand
• Creating campaign materials and point-of-sale creatives
• Managing the pattern library for business websites
Digital designer - Pumphouse Creative Nov 2015 - Nov 2018
At Pumphouse, a fast-paced, client-facing agency environment, I was responsible for creating innovative design solutions tailored to client specifications. My work encompassed various digital media, overseeing both small-scale and extensive web projects. My responsibilities include:
• Developed design concepts and layouts for websites and digital platforms
• Created graphics and visual elements tailored to client needs
• Managed design projects across different digital media
Product designer - Easygo Sep 2024 - Present
• Developed and managed design systems supporting Kick.com and Stake.com, ensuring brand consistency across iGaming and live-streaming platforms.
• Refactored existing system for web and mobile, enhancing user experience and scalability.
• Led design, testing, and collaboration with cross-functional teams, driving system adoption and best practices.
• Conducted user research and usability testing to enhance accessibility, addressing the needs of a diverse global audience.
UI/UX designer - Government of South Australia Jul 2024 - Sep 2024
• Developed and managed the South Australia Government design system for consistent digital interfaces. • Redesigned the mySAGov App, enhancing user experience and accessibility.
• Led the design, testing, and management of the government website and initiatives, improving functionality and user satisfaction.
• Conducted user testing and research focused on South Australian residents, ensuring locally tailored design solutions.
UI/UX designer - GoSee Dec 2020 - Jun 2024
At GoSee, a pivotal division of Webjet, I was part of a dynamic team dedicated to transforming our global e-commerce platforms, Airport Rental and Motorhome Republic. Working within a team of four and utilising agile and Shape Up methodologies, we focused on creating seamless and user-friendly experiences. Our collaborative efforts were directed towards ensuring that our designs met user expectations and aligned with Webjet’s broader business objectives. My responsibilities include:
• Played a key role in the UX/UI redesign of Airport Rental and Motorhome Republic.
• Conducted user research, interviews, and usability assessments.
• Created user-centric wireframes.
• Developed and refined pattern libraries. design tokens and design system.
• Ensured design consistency across primary and affiliate sites.
• Collaborated with stakeholders and developers to align designs with business goals.
UI/UX & Digital designer - Mitre 10 New Zealand Nov 2018 - Dec 2020
At Mitre 10, the largest home improvement chain store in New Zealand, I collaborated closely with marketing and engineering teams to enhance the digital presence of the Mitre 10 and Columbus Coffee websites, as well as the digital media materials. My responsibilities include:
• Designing and maintaining the Mitre 10 and Columbus Coffee local websites
• Establishing the online presence for an emerging brand
• Creating campaign materials and point-of-sale creatives
• Managing the pattern library for business websites
Digital designer - Pumphouse Creative Nov 2015 - Nov 2018
At Pumphouse, a fast-paced, client-facing agency environment, I was responsible for creating innovative design solutions tailored to client specifications. My work encompassed various digital media, overseeing both small-scale and extensive web projects. My responsibilities include:
• Developed design concepts and layouts for websites and digital platforms
• Created graphics and visual elements tailored to client needs
• Managed design projects across different digital media
Language
English
Chinese
Interested in connecting?
Let’s talk about how we can work together to create something amazing.
Interested in connecting?
Let’s talk about how we can work together to create something amazing.
Interested in connecting?
Let’s talk about how we can work together to create something amazing.