Proven Experience.
Future Focus.

With almost ten years of design experience under my belt, I've sharpened my skills in crafting digital solutions that focus on the user. I'm well-versed in everything from user research and prototyping to visual design. I'm keen to use what I know to tackle new challenges and seize fresh opportunities.

Education

Postgraduate Certificate of Communication Studies, Digital Communication

Auckland University of Technology, New Zealand


Bachelor of Design Innovation, Digital Media Design

Victoria University of Wellington, New Zealand

Postgraduate Certificate of Communication Studies, Digital Communication

Auckland University of Technology, New Zealand


Bachelor of Design Innovation, Digital Media Design

Victoria University of Wellington, New Zealand

Postgraduate Certificate of Communication Studies, Digital Communication

Auckland University of Technology, New Zealand


Bachelor of Design Innovation, Digital Media Design

Victoria University of Wellington, New Zealand

Experience

UI/UX designer - GoSee Dec 2020 - Jun 2024


At GoSee, a pivotal division of Webjet, I was part of a dynamic team dedicated to transforming our global e-commerce platforms, Airport Rental and Motorhome Republic. Working within a team of four and utilising agile and Shape Up methodologies, we focused on creating seamless and user-friendly experiences. Our collaborative efforts were directed towards ensuring that our designs met user expectations and aligned with Webjet’s broader business objectives. My responsibilities include:


Played a key role in the UX/UI redesign of Airport Rental and Motorhome Republic.

Conducted user research, interviews, and usability assessments.

Created user-centric wireframes.

Developed and refined pattern libraries. design tokens and design system.

Ensured design consistency across primary and affiliate sites.

Collaborated with stakeholders and developers to align designs with business goals.



UI/UX & Digital designer - Mitre 10 New Zealand Nov 2018 - Dec 2020


At Mitre 10, the largest home improvement chain store in New Zealand, I collaborated closely with marketing and engineering teams to enhance the digital presence of the Mitre 10 and Columbus Coffee websites, as well as the digital media materials. My responsibilities include:


Designing and maintaining the Mitre 10 and Columbus Coffee local websites

Establishing the online presence for an emerging brand

Creating campaign materials and point-of-sale creatives

Managing the pattern library for business websites



Digital designer - Pumphouse Creative Nov 2015 - Nov 2018


At Pumphouse, a fast-paced, client-facing agency environment, I was responsible for creating innovative design solutions tailored to client specifications. My work encompassed various digital media, overseeing both small-scale and extensive web projects. My responsibilities include:


Developed design concepts and layouts for websites and digital platforms

Created graphics and visual elements tailored to client needs

Managed design projects across different digital media

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Language

  • English

  • Chinese

Interested in connecting?

Let’s talk about how we can work together to create something amazing.

Interested in connecting?

Let’s talk about how we can work together to create something amazing.

Interested in connecting?

Let’s talk about how we can work together to create something amazing.

liwen1912@gmail.com

liwen1912@gmail.com

liwen1912@gmail.com