Liwen Song Skills

Skills

Proficient in human-centered design and design-thinking methodologies.
Skilled in end-to-end design research, strategy, concepting, and execution.
Experienced in creating prototypes and conducting user testing.
Competent in competitor analysis and heuristic evaluations
Well-versed in working within Agile and Shape Up environments
Proficient in building and maintaining design systems.

RESEARCH PRACTICE

• Led the creation and execution of user research initiatives, including unmoderated testing and competitor analysis.

• Conducted insight mapping and problem definition to guide design decisions.

• Established and maintained design systems, including design tokens and website theming, to ensure consistency

and efficiency.

• Developed and executed prototypes to test design concepts and validate solutions.

• Monitored and analyzed design performance to improve user experience.

• Collaborated with stakeholders to manage expectations and ensure successful project outcomes.

Process

As a UX designer, my approach is to customise the design process according to the specific needs of the project and the target audience. Reflection and action are key elements of my process at every stage, allowing for a progression from discovery to delivery by defining the problem and solutions.

To help visualise my design process, please see a few examples below.

Software and platforms

Over the past 10 years of practical design experience, I have gained solid skills and understanding in various software and platforms. This includes, but is not limited to, the following: